Senior Product Manager • Onboarding & Growth
I build onboarding that converts,
and growth loops that stick.
I help product-led SaaS teams improve activation, retention and revenue by turning messy journeys into clear systems: lifecycle messaging, UX improvements, experimentation, and operational rigor.
Strength
Activation & onboarding
Style
Calm delivery, high clarity
Output
Shipped systems, not slides
Case studies
A few recent projects showing how I think, lead, and deliver.
2025
Candella
Candella App Launch
Founded and launched Candella, a sustainability discovery platform across iOS, Android and Web.
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2024
Sesimi
Onboarding Workflow (Sesimi)
Redesigned onboarding to be scalable and personalized, reducing support load and improving activation.
Read case study →
2024
Sesimi
Sesimi — SaaS Platform Rebuild
Led an end-to-end rebuild of Sesimi’s core platform, improving UX and scalability while migrating clients with zero churn.
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2024
Upcycle
Upcycle App — Circular Commerce for Everyday Australians
Designed and delivered a seller workflow app enabling inventory, messaging, and operational scale.
Read case study →
How I work
I’m most useful when the problem is fuzzy, the stakes are real, and the team needs momentum without chaos.
01
Diagnose the journey
Where users drop, why, and what success looks like — with instrumentation and qualitative insight.
02
Ship the highest-leverage changes
Messaging, UX, activation flows, lifecycle moments — focused on measurable movement.
03
Make it repeatable
Playbooks, systems, and cadence so growth doesn’t depend on heroics.
Want to chat about onboarding or growth?
If you’re hiring a Senior PM or want help tightening activation, retention or lifecycle, I’m happy to talk.